ABOUT
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I am a Creative Director based in London with an innovative approach to integrated design. Specialising in fashion and beauty, conceptualising innovative ideas, digital and graphic design, social media marketing, advertising and brand identity. Offering art direction and design with a 360° approach from initial concepts through to completion.
Breaking boundaries as an Asian female Creative Director working in the media industry for over 15 years, designing and art directing for leading British magazine titles such as Vogue, Harper's Bazaar and Elle. I have led and created ATL and social global advertising campaigns for leading brands like TRESemmé, and successfully art directed for established high-street and luxury retailers including The Cambridge Satchel Company, Toni&Guy, MrPorter.com, Arcadia and Net-A-Porter.com.
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Cost-efficient excellence that’s fuss-free, fast and fabulous🌟💫
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I am committed to producing high-quality creatives for my clients and look forward to working with you!
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CLIENT RECOMMENDATIONS
Emily O'Brien, Digital Chief Editor at U-Studio for Unilever
"I worked with Nieal for 7 months at Unilever, where she joined U-Studio to spearhead a new premium beauty offering. In her role as Beauty Design Director, she was responsible for the visualisation and art direction of a number of beauty-led projects, across both world-leading brands and newly created brands, including TRESemme and Love, Beauty & Planet. Nieal was instrumental in helping to elevate the beauty credentials and set an inspiring quality bar for the team's output - she has an exceptional eye for beauty, editorial design, and craftsmanship, as well as a solid supply of creative & production partners to help her bring her vision to life. One of the most notable qualities about Nieal is her knowledge of the beauty & fashion industry - she is a true expert, which combined with her passion for the industry, makes her a huge asset to any lifestyle-led project. I personally enjoyed working with Nieal - her energetic and fun character made her a pleasure to be around, and I don't doubt she would make a valuable addition to any beauty or fashion company looking for a visual expert." 2019
Eleni Chalmers, Award-winning Beauty Planning Director at U-Studio for Unilever
"I was lucky enough to work with Nieal at U-Studio for Unilever and she’s an amazing talent. Knows beauty inside and out. She’s really collaborative to work with and responds really well to strategists (my discipline). Her design and creative talent is really obvious and clients absolutely loved what she did. Any organisation would be lucky to have her." 2018
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Emma Robertson, Award-winning Beauty Editor at U-Studio for Unilever
"Nieal is the ultimate package deal - an ultra-talented creative, fast paced, detail orientated and absolutely fantastic with clients. I worked with her at U-Studio at Unilever and she was an absolute joy - from her fantastic personality to her outstanding output. Her knowledge of beauty and her contacts in the industry are second to none as well." 2018
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Chris Barron, VP Beauty and Personal Care UKI at Unilever
“Nieal Grewal has a fantastic eye for the world of beauty and fashion, delivering high quality creative that looks fantastic. It’s always a pleasure to work with her”. 2017
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Jo Baldwin, VP Global Head of Creative Studio at Coach
“Nieal Grewal is a very talented art director who I had the pleasure of working closely with on a number of different projects. She is dedicated and articulate in her work and quickly adapts to any working environment. I would not hesitate to recommend her”. 2017
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Ann Cunliffe, International Business Consultant
“Nieal Grewal is very talented, with a great eye for detail. At The Cambridge Satchel Company she successfully art directed the new season campaigns (instore and online), ‘The Journey of a Satchel’, film and ‘Nice to Meet You Brand Book’. The creative work had a great response from customers, press and an increase in Cambridge Satchel’s social media followers”. 2017
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Leon St-Amour, Creative and Brand Director at Amazon Fashion, U.S
“Nieal Grewal is a very talented and detail oriented Art Director who is able to deliver large scale and complex projects, I have worked with her on a number of occasions and always found it to be a pleasure”. 2017
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Nneka Fleming, Founder, Director at Novel Skincare Limited
"Nieal was fantastic to work with. She understood our brand perfectly and was able to pull all the creative together very quickly and efficiently. Nieal is an excellent Creative Director and we are very happy with the high level results achieved by her and her team. We look forward to working together again in the future". 2017
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THE CLIENTS
AMAZON FASHION
ARCADIA GROUP LTD
THE CAMBRIDGE SATCHEL COMPANY
CONDÉ NAST UK
ELLE UK
FITFLOP
HEARST MAGAZINES LTD
HOBBS LONDON
HAUTEMUSE
HARPER’S BAZAAR UK
IPC MEDIA LTD
LOVE BEAUTY AND PLANET
MATCHESFASHION.COM
MRPORTER.COM
NEOM ORGANIC LONDON
NET-A-PORTER.COM
NEW LOOK
RIMMEL LONDON
SOAP AND GLORY
SPACENK
SUPERDRUG
TATLER
TONI&GUY
TRESEMMÉ, UNILEVER
THE WORLD OF INTERIORS
UNILEVER
VOGUE