TRESEMMÉ, UNILEVER REPAIR AND PROTECT RANGE 2018-20 RUSSIAN CAMPAIGN FILM

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As Beauty Design Director at U-Studio, Unilever I led and art directed the sensorial films to launch TRESemmé in Russia. With the U-Studio team we conceptualised and storyboarded the Repair and Protect collection video campaign (TVC, OOH digital and social) and managed the pre/post-production.

The campaign launch objective was to produce outstanding beauty films to reflect the professional heritage of TRESemmé, establish it’s superior professional formulas and therefore, differentiating it from the other competing haircare brands in Russia.

To capture the luxurious, rich white creamy shampoo and the powerful strength of Biotin in TRESemmé’s Repair and Protect range, I commissioned the renowned experimental still-life photographer Lol Keegan and his technical film production crew. We created a powerful dynamic texture video, which was used with the talent shots filmed by the Russian team. And worked with AYS agency in the pre/post-production (phantom engineering, editing and sound mix), to create high-quality and successful campaign films.

This was U-Studio’s first major beauty sensorial campaign film and a great platform in delivering prestigious, innovative visual content across TVC, OOH and digital for the brand launch in Russia.

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SERVICES

CREATIVE DIRECTION
PRE/POST PRODUCTION